Contrary to some current beliefs, television advertising still has many advantages for brands. Watching TV continues to be a popular pastime, especially now. Many Nigerians turn to TV as an escape from daily stressors.  Engaged fans tune in to live events like award shows and sporting events, to see their favourite music artists perform and sports teams play.

With the right relationships with media owners and an understanding of the opportunities, TV is a media channel that is available to all advertisers, big and small. We work alongside you, getting to know your core objectives and budgets before using our planning system to capture your audience, demanding their attention, and drawing them in to make them want to watch more.

Television ads, when done well, can be persuasive and evoke emotional connections.  Whether you watch TV through an antenna, satellite dish, cable provider or streamed via internet-connected devices, television is still a viable choice when considering your media mix. 

Using available data, we build TV campaigns to help our clients achieve better CPAs and ROI. With our performance tools, we can continue to amplify the use of your budget, harnessing the power of TV advertisements to their maximum potential.